Healthcare research, engagement and strategy
Let’s figure it out together
Healthcare research, engagement and strategy
Let’s figure it out together
What we offer
Research and engagement
White Tail specialises in research and engagement in the health sector, with expertise in equality and inclusion.
Our core team comprises highly experienced researchers able to offer a variety of approaches, including a wide range of qualitative techniques, plus online surveys and literature reviews.
We boast a wider network of highly experienced associates, offering expertise in healthcare policy, impact evaluation, quantitative analysis and behavioural insights.
We can provide advice and guidance or a full project delivery service.
Strategic thinking
We can support you to develop a meaningful and impactful public and patient engagement strategy.
We are expert in considering how you can best listen to and understand the needs and experiences of your service users and local population.
We can then work with you to develop an operating model to ensure the way you work has people’s needs at its core and that your services are responsive to people’s experiences.
Subject matter expertise
- Patient experience and feedback mechanisms, including national patient surveys
- Community engagement
- Information governance, especially around working with patients and the public
- Research and ethics approvals
- NHS policies, procedures and markets
- Integration of care
- Population Health Management
- NHS data infrastructure and Intelligence Functions
- Digital transformation, including medical device research
About White Tail
Chris Branson
White Tail is a boutique health and care consultancy founded by Dr Chris Branson in 2023 to bring his extensive NHS knowledge and experience to a wider audience.
Chris spent 10 years working at NHS England, most recently as Head of System Development, in System Transformation’s Population Health Management team.
He is an experienced senior leader and strategist, with an extensive network in the health sector and in-depth experience of engaging with and working alongside senior stakeholders, including clinicians.
He had senior roles in NHS England’s Insight and Feedback team, including oversight of the national GP Patient Survey, and was trained in social research methods during 3 years in Ipsos’s Social Research Institute.
You can find out more about Chris here.
How we work
We don’t sell off-the peg solutions: we will listen to you to understand your needs and tailor something to meet them.
We are committed to partnership working: we like to be 'in the room’ with you so we can work through ideas together.
We pride ourselves on being aware of what we don’t know: we value others’ expertise and ask questions.
We know client needs change for all sorts of reasons: we work flexibly and can bring in support if needed from our network of associates.
We don’t go quiet: we will keep you informed of progress and will always meet deadlines.
Some of our recent work
- Policy research for Understanding Patient Data on the use of data in ICSs, involving interviews with senior leaders
- Developing the research protocol and gaining HRA research approval for piloting a diagnostic tampon for cervical screening in North West London (for the National Association of Primary Care)
- National strategy research on Men’s Health for the Department of Health and Social Care, designing and delivering desk research and focus groups with a wide range of men (for the King’s Fund)
- Part of an expert team for Involve advising the CQC on evaluating and regulating patient and public involvement in ICSs
- Leading a process evaluation for of the Digital First primary care transformation programme at North West London ICB (for the National Association of Primary Care)
- Improvement research for the NHS Confederation and the Royal College of Psychiatrists on reducing Out of Area Placements in mental health care, delivering interviews and case studies (for Cogency Analysis and Research)