Healthcare research, engagement and strategy
Let’s figure it out together
Healthcare research, engagement and strategy
Let’s figure it out together
What we offer
Research and engagement
White Tail specialises in research and engagement in the health sector, with expertise in equality and inclusion.
Our core team comprises highly experienced researchers able to offer a variety of approaches, including a wide range of qualitative techniques, plus online surveys and literature reviews.
We boast a wider network of highly experienced associates, offering expertise in healthcare policy, lived experience, coproduction, impact evaluation, quantitative analysis and behavioural insights.
We can provide advice and guidance or a full project delivery service.
Policy and lived experience
White Tail specialises in policy and lived experience, with proven expertise in driving creative and pragmatic change in the health sector, with a focus on those who are lesser heard from or are facing health inequalities.
Centering lived experience within policy development is a key tenet of White Tail's ethos. We know from experience that co produced policy strategies and recommendations are more likely to lead to lasting change that address real-life need.
As with our research offer, our core team comprises highly experienced policy influencers who have worked across multiple systems and with senior stakeholders to create tangible change. Where needed we can tap into a range of talented associates to add to our skill set.
Strategic thinking
We can support you to develop a meaningful and impactful strategy, across policy, research and public and patient engagement.
We are expert in considering how you can best listen to and understand the needs and experiences of your service users and local population.
We can then work with you to develop an operating model to ensure the way you work has people’s needs at its core and that your services are responsive to people’s experiences.
Subject matter expertise
- Policy development especially within the new operating models and frameworks under development in response to the NHS 10 year plan
- Patient experience and feedback mechanisms, including national patient surveys
- Community and lived experience engagement, including approaches to equality and inclusion
- Information governance, especially around working with patients and the public
- Clinical research design and coordination, including ethical approvals
- NHS policies, procedures and markets
- Integration of care
- Population Health Management
- NHS data infrastructure and Intelligence Functions
- Digital transformation, including pathway implementation and evaluation
About White Tail
How we work
We don’t sell off-the peg solutions: we will listen to you to understand your needs and tailor something to meet them.
We are committed to partnership working: we like to be 'in the room’ with you so we can work through ideas together.
We pride ourselves on being aware of what we don’t know: we value others’ expertise and ask questions.
We know client needs change for all sorts of reasons: we work flexibly and can bring in support if needed from our network of associates.
We don’t go quiet: we will keep you informed of progress and will always meet deadlines.
Some of our recent work
- Policy research for Understanding Patient Data on the use of data in ICSs, involving interviews with senior leaders
- Developing the research protocol and gaining HRA research approval for piloting a diagnostic tampon for cervical screening in North West London (for the National Association of Primary Care)
- National strategy research on Men’s Health for the Department of Health and Social Care, designing and delivering desk research and focus groups with a wide range of men (for the King’s Fund)
- Part of an expert team for Involve advising the CQC on evaluating and regulating patient and public involvement in ICSs
- Leading a process evaluation for of the Digital First primary care transformation programme at North West London ICB (for the National Association of Primary Care)
- Improvement research for the NHS Confederation and the Royal College of Psychiatrists on reducing Out of Area Placements in mental health care, delivering interviews and case studies (for Cogency Analysis and Research)