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Our work and testimonials

Here you can read about some of the work we have done and what our clients think about us

Joined up data, joined up care

Qualitative research with ICS data leaders

Understanding Patient Data (UPD), in collaboration with the NHS Confederation and its ICS Network, commissioned White Tail to undertake research to understand the use of data within Integrated Care Systems (ICSs). We spoke to executive data leaders and technical specialists at a range of ICSs to explore the current state of data sharing and use in local health and care systems, what the main opportunities are, and what leaders see as the main challenges to achieving their goals. We then convened a roundtable of local data leaders in order to set and develop a set of policy recommendations to support progress in this important area. Our report can be read on the UPD website, here.

Research ethics approvals for a medical device trial

Coordinating medical device research in North West London

As a Faculty Member of the National Association of Primary Care, Chris recently led the research approvals process for a medical device trial on behalf of North West London ICB. Working with his fellow investigators, he developed a research protocol to support the ICB’s desire to pilot the Daye diagnostic tampon in 8 GP practices as an alternative cervical screening offer aimed at boosting take-up.  This included Chris overseeing community engagement to inform the study design, ensuring that the research protocol was informed by the experiences and needs of different groups of women in the community so that the trial, if taken forward, will help to address existing inqualaties. He then developed all research documentation required by the HRA and oversaw the Research Ethics Committee(REC) application process, which resulted in the ICB gaining ethical approval for the work.  

A tampon on a yellow background.
Photo by Reproductive Health Supplies Coalition on Unsplash

National strategy research on Men's Health

Qualitative research with a wide range of men

Chris is currently delivering national strategy research on Men’s Health with The King’s Fund. This project, for the Department of Health and Social Care, is informing policy next steps for the England's first ever Men's Health Strategy.  Working with Professor Paul Galdas at the University of York, the team has design and delivered desk research and focus groups and in-depth interviews with a wide range of men across England, with a particular focus on exploring the intersectionality of characteristics such as age, ethnicity, deprivation and health conditions and the impact of these on men's experiences, views and needs about health.

Older men playing football.
Photo by Age Cymru on Unsplash

Regulating ICS Engagement Activities

Expert advice on evaluating public involvement

Chris was invited to join a small expert team by the public participation specialists, Involve, to provide advice on ICS engagement activities. The team were tasked with guiding the CQC on considerations around evaluating and regulating how integrated care systems engage with and involve patients and the public in their provision of services.  Chris was selected not only for his engagement expertise, particularly with regard to research methods, but also his detailed understanding of ICS policies and obligations. Involve’s report, informed by the expert team, can be read here.

Digital transformation in primary care

Formative evaluation of a five-year programme

The National Association of Primary Care engaged White Tail to conduct a formative evaluation of a digital transformation programme in an Integrated Care System (ICS).  We directed a team of evaluators to explore the delivery of ten digital innovation projects in primary care over a five year period, covering multiple digital technologies. We gathered data through qualitative questionnaires and in-depth interviews with the delivery team and wider stakeholders such as GP clinical and IT leads, establishing what stakeholders and the delivery team perceived to have been successful and unsuccessful in these processes. This enabled us to codify an approach to digital transformation in primary care based on these findings, presenting this in a written research report. 

Hypertension blood pressure measuring 
Photo by Mufid Majnun on Unsplash

Reducing Out-of-Area Placements in Mental Health Care

Quality Improvement Research

Chris supported Cogency Analysis and Research to deliver improvement research for the NHS Confederation and the Royal College of Psychiatrists. This focused on generating evidence on approaches taken by commissioners and service providers to reduce the number of patients being moved out of their local area for mental health inpatient treatment.  This involved workshops with managers and clinicians to develop overall themes and solutions, followed by in-depth interviews to develop a series of case studies on particularly impactful initiatives that could be deployed in other areas.

Person's arms leaning on a railing.
Photo by Ümit Bulut on Unsplash

What people say about us

Expertise, delivery and a strong professional network

Expertise, delivery and a strong professional network

Expertise, delivery and a strong professional network

“We had a great experience working with White Tail Consulting on a recent qualitative research project. The breadth of the expertise offered by their team was a real asset as they were able to offer experience in research methods and policy report writing as well as subject matter expertise in health data and the health service. The team took a flexible and collaborative approach to project management and managed a number of logistical challenges to deliver the required outputs to a high standard within a compressed timeframe. In particular, we were impressed by the strength of the team’s professional network which was crucial to the success of this project, and their willingness to adapt the project plan and think creatively to meet our needs."


Emma Lagerstedt, Policy and Engagement Manager, Understanding Patient Data

Transforming Care

Expertise, delivery and a strong professional network

Expertise, delivery and a strong professional network

“Chris is a top-class leader in the field of healthcare intelligence, analysis and strategy. Working in the national System Transformation team in NHS England he drove forward our work in population health management, including the use of intelligence and analytics across integrated care systems, and on the development of methodologies to measure the impact and experience of integrated care for populations. He consistently delivers high quality work with expertise, operating as an effective team player who finds constructive solutions to problems and brings his own and wider teams with him in achieving goals.”


Strategy Director, NHS Trust, and ex-National Director, NHS England


Understanding Experience

Expertise, delivery and a strong professional network

Understanding Experience

“I have worked with Chris for over 15 years in different capacities. He has always been a great colleague: intelligent, committed and with the right values. Chris is an expert in using a range of techniques to understand the experience of patients and other service users, and is deeply committed to ensuring this insight is used to improve care. He is respected and skilled at engaging with partners in the health and care system, with an adaptable and pragmatic approach that makes the most of the time and resources available. It is clear that he enjoys tackling complex problems and issues and collaborating with others to work through them.” 


Senior Fellow, leading health and care think tank

Driving change

Evaluating Policy

Understanding Experience

“Chris has a broad knowledge base including both specialist knowledge such as market research as well as an understanding of national policy and a real appreciation of current context in the NHS. I've really enjoyed working with him, he takes a collaborative approach, really listening, focusing on the purpose and outcomes.”


Head of Region, Commissioning Support Unit

Evaluating Policy

Evaluating Policy

Evaluating Policy

“Having worked with Chris in various guises over many years, I am always impressed and grateful for his in-depth expertise and extensive knowledge of the sector. His thoughtful and insightful approach to problem-solving sits alongside a commitment to delivering top-notch outcomes. He is also a pleasure to work with - professional and collaborative.”


Research Director and Head of Health, leading social research agency

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