About White Tail

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Chris founded White Tail in 2023 to bring his extensive NHS knowledge and experience to a wider audience. He is an experienced senior leader and strategist, with an extensive network in the health sector and in-depth experience of engaging with and working alongside senior stakeholders, including clinicians. At White Tail, he leads on research, system engagement and strategic patient experience development and implementation.

Chris spent 10 years working at NHS England, most recently as Head of System Development, in System Transformation’s Population Health Management team. Prior to this role he  held various senior roles in NHS England’s Insight and Feedback team, including oversight of the national GP Patient Survey, and was trained in social research methods during 3 years at Ipsos’s Social Research Institute.

Chris is a rigorous analytical and creative thinker, with strong academic background in both Philosophy (Warwick, PhD and MA with Distinction) and Natural Sciences (Cambridge, BA Hons 1st class)

Sharon has over a decade of experience working in the health sector, most recently as the Director of Policy and External Affairs at National Voices, the leading coalition of health and care charities. She is now the co-chair of the Government’s Timms Review into Personal Independent Payments, with a focus on co production and informed policy recommendations. At White Tail Sharon leads on policy, lived experience and communication.

She is known for her creative and pragmatic policy work driving meaningful change for people who engage with public services, especially those facing health inequalities. Through her own lived experience of multiple long-term health conditions, she is wedded to the principle that lived experience and listening to users will help shape a better, more efficient health service that works for all.

Before moving into the policy sector in 2021, Sharon was an award-winning senior correspondent at the Health Service Journal leading on integration, commissioning and social care reform. She was also an advisor to the Department of Transport on the accessibility of UK travel between 2014-2024.

We boast a wider network of highly experienced associates, offering expertise in healthcare policy, lived experience, coproduction, impact evaluation, quantitative analysis and behavioural insights.

All experts in their field, our associate model allows us to meet our client's project needs or timescales by bringing in additional project leads or support to add to our skill set or increase capacity.